to promote tourist attractions
By ZHU QING
Next month, the Beijing tourism authority and
relevant enterprises will fly to Japan, the
Republic of Korea, France and other countries
to promote Beijing's tourism attractions.
They will also advertise in foreign countries,
and Southeast Asian countries will be the first
target because they are major sources of overseas
tourists to Beijing.
The Beijing tourism authority has also arranged
some travelling programmes with strong Chinese
characteristics in certain tourist attractions
for overseas visitors free of charge.
To ensure the safety and health of every tourist
coming to Beijing, the municipal tourism bureau
and Beijing Tourism Management Federation have
unveiled recently-revised rules governing hotels,
tourism agents, auto companies and restaurants.
In a bid to reduce stress for tourists, various
booklets about SARS and healthy travel in four
languages and souvenirs, like Chinese artistic
knots, are handed out to overseas travelers
as soon as they arrive in Beijing's airport.
According to the bureau, the Beijing Municipal
Government will organize its annual international
tourism culture festival on 18-25, October.
The organizing committee is in the midst of
efforts to organize the festival, which will
include promotion of tourist attractions and
a fashion show.
With a history of more than 3,000 years, Beijing
is regarded as the living epitome of the country's
long history and splendid culture.
There are many scenic spots and historic sites
in and around Beijing, which has witnessed the
passing of theLiao, Jin, Yuan, Ming and Qing
dynasties in the past 800 hundred years.
Among the 29 places listed as world heritage
sites by the United Nations Educational, Scientific
and Cultural Organization, six can be found
In China, the Great Wall, Palace Museum, Temple
of Heaven, Summer Palace, Zhoukoudian (the Peking
Man fossils site) and Ming Tombs (the tombs
of 13 Ming emperors) are household names.
Hailed as one of the wonders of the world, the
Great Wall winds about 600 kilometres among
the mountainous area in Beijing's northern suburbs.
There is a Chinese old saying that he who does
not climb the Great Wall is not a true man.
After their climb to the Badaling section of
the Great Wall,mainly built during the Ming
Dynasty (1368-1644), tourists can enjoy a panoramic
eve-view of the awesome scenery.
Serving as the imperial palace to both Ming
and Qing dynasties (1368-1911), the Palace Museum,
or Forbidden City as it is widely known, is
one of the largest and best-preserved palaces
in the world.
The Temple of Heaven is the imperial palace
where ancient emperors offered their sacrifices
to heaven. Today the image of the temple serves
as the symbol of Beijing's tourism industry.
In addition to the above-mentioned world heritage
sites, there are 36 national level historic
relics in Beijing, including the gate tower
of Tian'anmen, Beihai Park, Yonghegong Lamasery
and Lugouqiao (Marco Polo) Bridge.
Dubbed the largest urban square in the world,
Tian'anmen Square has witnessed many grand ceremonies
such as the return of Hong Kong and Macau to
the motherland and the celebrations to mark
the 50th anniversary of the founding of the
People's Republic of China.
Since China adopted its reform and opening-up
policies in late 1970s, tremendous changes have
taken place in the capital.
As China's political, cultural, scientific and
educational and international exchange centre,
Beijing is growing rapidly into a cosmopolitan
city characterized byever-improving economic
prosperity and infrastructure.
To be held through October 18 to 25, the Sixth
Beijing International Tourist Culture Festival
will attract visitors from all over the world.
Statistics indicate that last year's festival
drew 30,000 folk artists from 41 countries and
14 domestic provinces, autonomous regions and
After the day's clamour, the shades of night
fall fast over the city. But the ever-shining
lights and bustling crowds transform the night
into something spectacular.
When strolling along Wangfujing Street or the
Xidan Cultural Park, passersby can feast their
eyes on the sites and stomachs on an abundance
of delicious traditional foods from around the