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Beijing to promote tourist attractions


By ZHU QING
Express staff

Next month, the Beijing tourism authority and relevant enterprises will fly to Japan, the Republic of Korea, France and other countries to promote Beijing's tourism attractions.
They will also advertise in foreign countries, and Southeast Asian countries will be the first target because they are major sources of overseas tourists to Beijing.
The Beijing tourism authority has also arranged some travelling programmes with strong Chinese characteristics in certain tourist attractions for overseas visitors free of charge.
To ensure the safety and health of every tourist coming to Beijing, the municipal tourism bureau and Beijing Tourism Management Federation have unveiled recently-revised rules governing hotels, tourism agents, auto companies and restaurants.
In a bid to reduce stress for tourists, various booklets about SARS and healthy travel in four languages and souvenirs, like Chinese artistic knots, are handed out to overseas travelers as soon as they arrive in Beijing's airport.
According to the bureau, the Beijing Municipal Government will organize its annual international tourism culture festival on 18-25, October. The organizing committee is in the midst of efforts to organize the festival, which will include promotion of tourist attractions and a fashion show.
Attractions
With a history of more than 3,000 years, Beijing is regarded as the living epitome of the country's long history and splendid culture.
There are many scenic spots and historic sites in and around Beijing, which has witnessed the passing of theLiao, Jin, Yuan, Ming and Qing dynasties in the past 800 hundred years.
Among the 29 places listed as world heritage sites by the United Nations Educational, Scientific and Cultural Organization, six can be found in Beijing.
In China, the Great Wall, Palace Museum, Temple of Heaven, Summer Palace, Zhoukoudian (the Peking Man fossils site) and Ming Tombs (the tombs of 13 Ming emperors) are household names.
Hailed as one of the wonders of the world, the Great Wall winds about 600 kilometres among the mountainous area in Beijing's northern suburbs. There is a Chinese old saying that he who does not climb the Great Wall is not a true man.
After their climb to the Badaling section of the Great Wall,mainly built during the Ming Dynasty (1368-1644), tourists can enjoy a panoramic eve-view of the awesome scenery.
Serving as the imperial palace to both Ming and Qing dynasties (1368-1911), the Palace Museum, or Forbidden City as it is widely known, is one of the largest and best-preserved palaces in the world.
The Temple of Heaven is the imperial palace where ancient emperors offered their sacrifices to heaven. Today the image of the temple serves as the symbol of Beijing's tourism industry.
In addition to the above-mentioned world heritage sites, there are 36 national level historic relics in Beijing, including the gate tower of Tian'anmen, Beihai Park, Yonghegong Lamasery and Lugouqiao (Marco Polo) Bridge.
Dubbed the largest urban square in the world, Tian'anmen Square has witnessed many grand ceremonies such as the return of Hong Kong and Macau to the motherland and the celebrations to mark the 50th anniversary of the founding of the People's Republic of China.
Since China adopted its reform and opening-up policies in late 1970s, tremendous changes have taken place in the capital.
As China's political, cultural, scientific and educational and international exchange centre, Beijing is growing rapidly into a cosmopolitan city characterized byever-improving economic prosperity and infrastructure.
To be held through October 18 to 25, the Sixth Beijing International Tourist Culture Festival will attract visitors from all over the world.
Statistics indicate that last year's festival drew 30,000 folk artists from 41 countries and 14 domestic provinces, autonomous regions and municipalities.
After the day's clamour, the shades of night fall fast over the city. But the ever-shining lights and bustling crowds transform the night into something spectacular.
When strolling along Wangfujing Street or the Xidan Cultural Park, passersby can feast their eyes on the sites and stomachs on an abundance of delicious traditional foods from around the country.

 

 
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